Schedule

To scale a business to #1, content is not enough, you need an immersive environment. Branding Masterclass provides proven process, mental reprogramming, community and expert mentorship.

Day 0

17 June 2021

Tomar, Portugal

19:00

Sunset Magical Experience (Exclusive package only)

Day 1

18 June

Tomar, Portugal

Ken & Martin

08:45

Introduction session

09:00

Make Some Noise: Harley-Davidson Case Study”

9:30

Identifying shortcomings in your business’s positioning

10:45

Coffee-Break and relax in nature

11:15

Context/Content/Clarity: Case Studies

12:00

The need for clear, consistent, differentiating language in positioning your business and your products

13:00

Lunch

14:20

Competitive Noise

15:15

Group/Individual exercise to precisely determine each of your competitors’ go-to-market strategies, competitive advantages and exploitable weaknesse

16:30

Coffee-Break and relax in nature

17:00

Competitive Noise Summary

18:00

Group/Individual exercise to develop one-page summary of your entire competitive environment that clearly identifies your competition’s positioning mistakes and highlights growth opportunities for you

19:00

BBQ & Saxo Sunset (All packages access)

Day 2

19 June

Tomar, Portugal

08:45

Introduction session

09:00

Weapons of Mass Attraction: Case Study

10:00

Group/Individual exercise to determine your business’s current and desired marketplace positioning -- “What we say about ourselves; What our customers say about us; What we want them to say about us.”

11:00

Coffee-Break and relax in nature

11:30

Language reduction exercise: You’ll learn how to use a very simple tool to reduce complex thoughts and ideas into easily remembered words and phrases

13:00

Lunch

14:20

Case Study: “The Journey to Competitive Dominance”

15:15

Group/Individual exercise to develop specific actions and behaviors every employee of your business must model in all contacts with customers and prospects to bring your positioning language to life and set your business apart from competitors

16:30

Coffee-Break and relax in nature

17:00

How to create specific roles and responsibilities within your organization to create a work culture that embraces your positioning language and directives

18:00

Review and discussion of what’s been learned, how to build and maintain momentum and examples of how other businesses have done this successfully

Luís Marinho

Excel Formação CEO & Business Consultant

Miguel Ângelo

Excel Formação CDO & Business Consultant

Tim Munnion

Excel Formação CCO & Business Consultant

Maurício Silva

Excel Formação CFO & Business Consultant

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Practical Approach

Beside the concepts and philosophies we will dig dipper inside data, demonstrations, case-studies and examples.

We will use boards , flipcharts, handbooks and mental models in order to optimize your learning experience.

You, or your team, will receive a handbook with plenty of practical information.

Elite Mentorship

Excel Formação will provide 5 of their top business consultants so that all the practical sessions will have an instructor helping and guiding:

  • Case studies

  • Problem solving

  • Content adaptation

  • Guidance and help through all the program

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Ready to Implement

At the end of the day, you and your team will have their heads full of complex concepts and ready to implement them.

Excel Formação consultants will help you understand the concepts in order to apply them, even before the training.

BUSINESS RETREATS

FARMIN GROUP

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