Ken Schmidt

As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known and respected as one of the business world’s most outspoken, provocative, and entertaining thought leaders on competition, brand management, positioning, reputation management, human behavior, and loyalty, and has delivered more than one thousand keynote speeches to business and education groups around the globe. His newest book (released November, 2018), “Make Some Noise: The Unconventional Road to Dominance,” teaches how to improve business and personal competitiveness and is shared from his, as always, extraordinarily unexpected point of view.

The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image, improve its competitiveness and create demand for its motorcycles. Within a few short years, as sales of its motorcycles rocketed upward, Harley-Davidson became one of the most respected, competitively dominant, profitable, and frequently reported-on companies in the world.

In 1990, Schmidt became director of Harley-Davidson’s corporate and financial communications, and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on nontraditional communications, customer attraction and brand-building. Speaking engagements around the world soon followed.

In 1997, Schmidt left Harley-Davidson to take an ownership position with a highly successful Chicago-based marketing firm, VSA Partners. In addition to Harley-Davidson, VSA serves a virtual who’s who of the world’s best-known brands. In 1999, he sold his portion of VSA to start his own business, Ken Schmidt Company, to combine two of his greatest passions, motorcycling and speaking.

Traveling for speaking engagements provides opportunities for him to further explore the world on two wheels, often with leaders of businesses he works with or attendees of his speeches. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined, and I often use motorcycles to do that, because they lend themselves to great, memorable imagery,” he said. “I always find that when hearts and minds are in perfect synch, real learning happens.” Whether he’s speaking, consulting, being interviewed by media or riding, Schmidt practices what he preaches and never follows a predictable course.

Today, Schmidt happily admits that he’s “semi-retired,” which allows him to pursue all of his life’s passions and discover new ones. He calls working with the grandson of one of Harley-Davidson’s founders to create “100 Years of Harley-Davidson,” the best-selling motor sports book of all time, one of the greatest highs of his life. He calls his current book, “Make Some Noise: The Unconventional Road to Dominance” a different kind of high – the one that comes from, “sharing my passion for what I do and what I’ve learned with others and knowing they’re immediately benefiting from it.” After all he has accomplished, his philosophy of life and business hasn’t changed: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”


Martin Flaherty

Martin Flaherty is an expert on sustainability, corporate, and brand communications. Since 1999 he has consulted to companies and associations on a variety of issues affecting corporate culture and product development. In 2007 he co-founded the first web-based software (ecoScorecard) to create the necessary product documentation for the green building industry. He sold the company in 2012.


Flaherty has worked with executive leadership at the Coca-Cola Company, General Motors, the WELL Living Lab at the Mayo Clinic, the U.S. Green Building Council, Aflac, Herman Miller, TOTO USA, and international trade associations on the practical application of sustainability and how it affects brand and corporate culture. He has developed CSR and marketing communications as well.

He created the Floorscore and level sustainability brands. Both brands represent thousands of products and are referenced nationally and internationally by commercial builders and governments for sustainable product selection.

Over the past eight years Flaherty has worked with the commercial furniture and international design community to understand how the physical environment affects culture and employee engagement. And he is a sought after speaker on the issue of employee retention and engagement.

Flaherty is a member of Herman Miller’s Sustainability Advisory Board and works to help further their position as a leader in corporate social responsibility.

Flaherty is an engaging speaker who focuses on the application of ideas to affect positive change.

Creating Demand Through Customer Experience

Thrive Among the Thorns: Creating an Emotional Connection




Follow us