KEN SCHMIDT & MARTIN FLAHERTY EDITION

18 & 19 June 2021

INTRODUCING A 2-DAY ADVANCED BRANDING & COMMUNICATION COURSE

TWO EXPERTS. 2 FULL DAYS. ONLY BRANDING & POSITIONING.

Two former experts from Harley-Davidson and Coca-Cola in 2-day immersive in-person courses, to show how the successful models and processes of those companies were created.

The trainers have worked with:

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EARLY ORDER DISCOUNTS

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WE'LL COLLABORATE

WITH YOUR MARKETING & COMMUNICATION TEAM

Increase reputation to create more demand and loyalty among the people you serve with business positioning.

Positionate differently to take advantage of your competitors poor positioning.

Develop specific language and messaging, and the behaviors we must exhibit in front of the people we serve among our employees, creating a functional team to guide this process inside our business.

WE'LL TURN OUR FOCUS TO:

Powerful guidance.

BREAKDOWN WHAT THE LEADERSHIP TEAM NEEDS TO DO AND BY WHEN.

Brand voice.

HUMAN BEHAVIORS AND BRAND TOUCHES THAT CREATE CLIENT PREFERENCE.

POSITIONING EXAMPLES IN DETAIL SO YOU CAN IMPLEMENT ON YOUR SECTOR AND BUSINESS.

Harley-Davidson vs BMW;

Coca-Cola vs Pepsi;

and more

WHAT THE DAYS LOOK LIKE

Real-World Application

We take real-world application very seriously, so each course is formed by two dedicated days with conceptual and practical blocks of time.

Also, we gonna show how to make sure that your other employees, that are not in the course, will understand how to implement this.

Sunset Experience

At the end of the day, relax with Business Retreats Sunset Experience. Featuring the immersive environment in nature with a bbq premium angus-beef and a drink while listening to live jazz.

Online Follow-up

After the two full-days, participants have a 15 day follow-up online program. And a lot of moments and tips to talk with their network.

Ken Schmidt

Former Director of Communication at Harley-Davidson

  • Former Communication and Marketing Manager at Harley-Davidson Motors

  • Author of the best-seller “Make Some Noise: The Unconventional Road to Dominance”.

  • Branding consultant to global giants (Microsoft, Intel, Ford and Volkswagen)

Martin Flaherty

Advisor to: Coca-Cola, GM, Herman Miller and more

  • Brand advisor to: The Coca-Cola Company, General Motors, Aflac, Herman Miller

  • Founder Pencilbox inc

  • Member of Herman Miller’s Sustainability advisory board

  • Created Floorscore and Level Brands

  • Furniture branding expert

"An absolute pleasure. We continue to receive great feedback from our delegates."

Belinda Narbey, Director | Volkswagen Australia

"The feedback was unanimously positive. Made us all think about what we are currently doing and question ourselves as to why and how we can do better."

General Manager | STIHL

"Great hit. Happy to recommend. Delivery and humor appreciated as well."

General Manager | Audi of America

"Our leaders really enjoyed your talk. I love the way you were able to use humor and style to convey the message of reaching customers where it really matters."

Financial Services | Wells Fargo

"Well worth the investment."

Casey Anselmi | Intel Corporation

"Terrific. Not only did Ken give a powerful speech that got people's attention, but he was such a down to earth, easy going, fun to be around kinda guy"

Motorola

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