KEN SCHMIDT & MARTIN FLAHERTY EDITION
18 & 19 June 2021
INTRODUCING A 2-DAY ADVANCED BRANDING & COMMUNICATION COURSE
TWO EXPERTS. 2 FULL DAYS. ONLY BRANDING & POSITIONING.
Two former experts from Harley-Davidson and Coca-Cola in 2-day immersive in-person courses, to show how the successful models and processes of those companies were created.
The trainers have worked with:
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WITH YOUR MARKETING & COMMUNICATION TEAM
Increase reputation to create more demand and loyalty among the people you serve with business positioning.
Positionate differently to take advantage of your competitors poor positioning.
Develop specific language and messaging, and the behaviors we must exhibit in front of the people we serve among our employees, creating a functional team to guide this process inside our business.
WE'LL TURN OUR FOCUS TO:
BREAKDOWN WHAT THE LEADERSHIP TEAM NEEDS TO DO AND BY WHEN.
HUMAN BEHAVIORS AND BRAND TOUCHES THAT CREATE CLIENT PREFERENCE.
POSITIONING EXAMPLES IN DETAIL SO YOU CAN IMPLEMENT ON YOUR SECTOR AND BUSINESS.
Harley-Davidson vs BMW;
Coca-Cola vs Pepsi;
WHAT THE DAYS LOOK LIKE
We take real-world application very seriously, so each course is formed by two dedicated days with conceptual and practical blocks of time.
Also, we gonna show how to make sure that your other employees, that are not in the course, will understand how to implement this.
At the end of the day, relax with Business Retreats Sunset Experience. Featuring the immersive environment in nature with a bbq premium angus-beef and a drink while listening to live jazz.
After the two full-days, participants have a 15 day follow-up online program. And a lot of moments and tips to talk with their network.
Former Director of Communication at Harley-Davidson
Former Communication and Marketing Manager at Harley-Davidson Motors
Author of the best-seller “Make Some Noise: The Unconventional Road to Dominance”.
Branding consultant to global giants (Microsoft, Intel, Ford and Volkswagen)
Advisor to: Coca-Cola, GM, Herman Miller and more
Brand advisor to: The Coca-Cola Company, General Motors, Aflac, Herman Miller
Founder Pencilbox inc
Member of Herman Miller’s Sustainability advisory board
Created Floorscore and Level Brands
Furniture branding expert
"An absolute pleasure. We continue to receive great feedback from our delegates."
Belinda Narbey, Director | Volkswagen Australia
"The feedback was unanimously positive. Made us all think about what we are currently doing and question ourselves as to why and how we can do better."
General Manager | STIHL
"Great hit. Happy to recommend. Delivery and humor appreciated as well."
General Manager | Audi of America
"Our leaders really enjoyed your talk. I love the way you were able to use humor and style to convey the message of reaching customers where it really matters."
Financial Services | Wells Fargo
"Well worth the investment."
Casey Anselmi | Intel Corporation
"Terrific. Not only did Ken give a powerful speech that got people's attention, but he was such a down to earth, easy going, fun to be around kinda guy"